Cut Your Losses

These Wheels Are Going Nowhere

Great ideas abound. It takes courage, enthusiasm and commitment to see one through to manifestation. So, let’s say you’ve done it. You’re there. You’ve got the product, the website, the premises, the marketing campaign. The only thing that’s missing? Customers. Every month, you’re more in the hole. You’ve exerted all your energy, got all the professional advice, followed through on all the leads, and still… nothing. Or almost nothing. All the projections and the dreams lie there in a weary heap, wondering what it was all about in the first place.

Do you throw more money at it?
Hell, no!

There is no shame in this lack of smashing success.

“All life is an experiment.”
— Ralph Waldo Emerson

Take what you’ve learned and put it down to experience. Use it. Modify it. Challenge yourself even more by stretching beyond the original idea. Take up those crazy suggestions you just couldn’t bear before, but that now seem to make sense. Perhaps that business advisor actually does know a thing or two. Abandon the stubbornness. Be willing to throw in the towel, or exchange it for something else.

“We get so attached to our investment of money and time that we might sell our selves short: we launch crappy websites that we don’t totally love because, “We sunk a couple grand and countless hours in to it, and after all that we can’t tell the designer that we don’t like it.” (Yes, you can.); we launch a product that we’re not super proud of because we can’t muster the courage to tell our significant other that, “Ooops, I f***ed up and this gizmo is crap and I need to go back to the drawing board… and take out another bank loan.”; Or worse, we spend way too long trying to sell a product that just… isn’t… selling. Let go.”
Danielle LaPorte

We have to know when to call it a day and move on to the next thing. And you’re guaranteed that not everything you put your hand to will work. That’s just life. Don’t expect perfection every time, and know that every attempt has its value. Love it, enjoy it and play it out fully, for sure. Just stay open to tweaking. Tweaking and tweaking again is the saviour of many a venture. You may wind up miles away from where you started, but if it ultimately gets you to a point of reward, then you have fulfilled your mission.

Creative Compatibility

Photo credit: Billyfoto, Dreamstime.comNever underestimate the value of getting along with your designer. Price may always be a consideration, but the value of a mutual creative understanding is immeasurable. You and your designer should ‘click’. You should ‘get’ each other, and you’ll know that you do, within a very short time. Any designer unwilling to give you an early opt-out clause is to be approached with caution.

Win-Win

All creative works should be a win-win situation. The designer has got to love working with you in order to give his or her ultimate best. To stay true to his/her creative flow, there has to be creative compatibility between the designer and client. The client, likewise, has to feel comfortable working with the designer. The client has to feel he/she can trust the designer’s expertise and advice, while respecting and remaining consistent with everything the client desires to achieve.

Open Communication

When choosing a designer, make sure you feel that the lines of communication are open. That there is mutual respect. That things that need explaining are clear and to your satisfaction. That there is an understanding of the way each other works.

Never be afraid to say, “this isn’t working” when it’s not. Remain open to arriving at solutions that work for both client and designer. A designer may be awesome and talented, and perhaps even a creative genius! But respect that even so, there may be boundaries, limitations of medium, or even skill. A designer is human, too; but a good designer will always aim to exceed your expectations at every turn.

Mutual Appreciation

A good designer will value all of his/her clients regardless of budget or clout. Appreciating your designer’s value to your business goes a long way towards building a successful marketing campaign. It’s a two-way street, and both sides are equally responsible for a thriving relationship.

Brochure Website With Blog

Monika Siebert's website and blog

For business start ups and any small business, you can’t beat a brochure website with blog combination.

A brochure website is a very straightforward, “here I am, this is what I do” kind of deal. It usually only needs about 5 or 6 pages, roughly something like this:

  • Home/Welcome
  • About
  • Contact
  • Product
  • Service

It states the facts. It gives the potential customer a feel for what you’re all about. It will either inspire confidence and intrigue, or make people say, “nah…”.

I can’t stress enough how important it is for your website, however small or basic, to be rightly a reflection of you with full integrity and congruency. Absolutely, you want to put your best foot forward. But you must be realistic and show the truth of who you are if you want to retain the customer after their first contact with you. First impressions are important, and so are second impressions.

The brochure website is static. Once it’s up and running, it doesn’t have to change a whole lot. That’s where a blog fills the gap. In this day and age, people want to connect with people. They want useful tips, they want to get to know (and like) who they are doing business with. The blog is your chance to keep in touch with customers on a very real, down-to-earth level. They can give you direct feedback, and you will get an idea of where you stand. You can address issues as and when they are raised. You can provide customers with up-to-the-minute briefings on what’s new in your industry. A blog can make a real, palatable difference to your business relationships.

Your blog drives traffic to your website, and your website drives traffic to your blog. They work in tandem, and with the right SEO (search engine optimization) on both, you’ll raise your ranks in Google.

The brochure website along with a blog makes great sense. They are relatively inexpensive to set up and are manageable to maintain. They are a cost-effective essential for all businesses and well worth the investment.

Get Your Own Blog

WordPressIsn’t it time? Say what you want, when you want. Have a public voice. Whether it’s personal, or to promote your business, you’re in control. It may seem daunting to start your own blog; but I’ve been there and can hold your hand through the process.

I’m offering one-to-one half day training sessions on how to use WordPress to create your own blog. We’re conveniently based in Merthyr Tydfil town centre. Depending on your IT skills, the session will take about 2.5 to 4 hours, but we’ll plug away longer if we have to. And if you’re doubtful thereafter, you can keep me on as an Administrator for a month, to help you if you run into any problems that need a quick fix.

The session fee is just £50. To book, use the contact form on the Quirky Idea website.

For those too far to travel, we can do it all via internet for £75.

This offer expires 15 August 2011.

Welcome to the Quirky Idea blog!

The Power of Thought

What inspired brillance can be expressed here? Well, just about anything!

Quirky Idea reminds you that everything (and I mean E-VER-Y-THING) begins with a thought. The thought snowballs into an idea. Add a bit of action, and before you know it, you’ve created something! How exciting is that?

The power of thought is immensely potent. Sprinkle a bit of personality, oddity, curiosity, and you’ve got something Quirky. Quirky Idea is here to support you with your brilliant inspirations. Helping you to get your baby born, and spread the word about it.

Visit the Quirky Idea website for more.

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