Brochure Website With Blog

Monika Siebert's website and blog

For business start ups and any small business, you can’t beat a brochure website with blog combination.

A brochure website is a very straightforward, “here I am, this is what I do” kind of deal. It usually only needs about 5 or 6 pages, roughly something like this:

  • Home/Welcome
  • About
  • Contact
  • Product
  • Service

It states the facts. It gives the potential customer a feel for what you’re all about. It will either inspire confidence and intrigue, or make people say, “nah…”.

I can’t stress enough how important it is for your website, however small or basic, to be rightly a reflection of you with full integrity and congruency. Absolutely, you want to put your best foot forward. But you must be realistic and show the truth of who you are if you want to retain the customer after their first contact with you. First impressions are important, and so are second impressions.

The brochure website is static. Once it’s up and running, it doesn’t have to change a whole lot. That’s where a blog fills the gap. In this day and age, people want to connect with people. They want useful tips, they want to get to know (and like) who they are doing business with. The blog is your chance to keep in touch with customers on a very real, down-to-earth level. They can give you direct feedback, and you will get an idea of where you stand. You can address issues as and when they are raised. You can provide customers with up-to-the-minute briefings on what’s new in your industry. A blog can make a real, palatable difference to your business relationships.

Your blog drives traffic to your website, and your website drives traffic to your blog. They work in tandem, and with the right SEO (search engine optimization) on both, you’ll raise your ranks in Google.

The brochure website along with a blog makes great sense. They are relatively inexpensive to set up and are manageable to maintain. They are a cost-effective essential for all businesses and well worth the investment.

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About Annie Zed
Annie Zalezsak (aka Annie Zed) is a writer and artist based in the Okanagan Valley. She is the author of the book, "We Are One Blood: Honouring the Body's Right to Heal Itself".

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