Starting Your New Brand
13 July 2011 Leave a comment
Any entrepreneur or small start up business needs one thing before implementing their new brand: Patience. Take the time to reflect on what you are really about. What is your mission and your vision? What do you value? What do you hope to achieve? Who are you? How can this be best conveyed to your customer?
These are just some questions to start thinking about before you devise a name (never mind a brand, or even a logo).
I recently spoke with a small company that just wanted to jump head first into a new brand representing a new range of products. They had been operating this way for four years, and were apparently somewhat successful. I could see massive potential for their product worldwide. However, any question I asked about their intentions drew answers like, “I don’t know” and “I haven’t thought of that”.
In order to be successful with your brand, you have to communicate it well. In order to communicate it at all, you have to be utterly in touch with the deep-down meaning and the purpose that drives you.
Your brand should ultimately reflect the authentic you that people can get to know and trust. If you don’t know what that is, how will your customer?