Starting Your New Brand

Any entrepreneur or small start up business needs one thing before implementing their new brand: Patience. Take the time to reflect on what you are really about. What is your mission and your vision? What do you value? What do you hope to achieve? Who are you? How can this be best conveyed to your customer?

These are just some questions to start thinking about before you devise a name (never mind a brand, or even a logo).

I recently spoke with a small company that just wanted to jump head first into a new brand representing a new range of products. They had been operating this way for four years, and were apparently somewhat successful. I could see massive potential for their product worldwide. However, any question I asked about their intentions drew answers like, “I don’t know” and “I haven’t thought of that”.

In order to be successful with your brand, you have to communicate it well. In order to communicate it at all, you have to be utterly in touch with the deep-down meaning and the purpose that drives you.

Your brand should ultimately reflect the authentic you that people can get to know and trust. If you don’t know what that is, how will your customer?

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New Office in Merthyr Tydfil

I’m testing out some new ideas from an office premises at the bottom of Merthyr Tydfil town. The office is at Enterprising Art and Business (32 High Street). The scheme is called Taste of Enterprise, and they offer gallery and office space for people with entrepreneurial ideas to have a proper chance at getting a feel of what it would be like to run their own business, without taking a risk.

So far, so good. I’m in a 2 desk office, available to me from 9:30am to 4pm Tuesday to Friday. I have access to 3 further meeting rooms, provided I book in advance. It’s spacious, airy and quiet. While I’ve brought my own laptop, there is equipment here for the using.

Initially, I want to offer free consultations to anyone who is starting (or has started) a business and needs advice on Communications. This can be anything from designing your logo and brand, website design, SEO, blogging and social networks, to stationery, marketing literature or event tradeshow stand design.

With over 20 years experience, I have a good feel for all things related to getting the word out about your product or service, in a way that is authentically you. You can contact me at your convenience through the Quirky Idea website.