Creative Compatibility

Photo credit: Billyfoto, Dreamstime.comNever underestimate the value of getting along with your designer. Price may always be a consideration, but the value of a mutual creative understanding is immeasurable. You and your designer should ‘click’. You should ‘get’ each other, and you’ll know that you do, within a very short time. Any designer unwilling to give you an early opt-out clause is to be approached with caution.


All creative works should be a win-win situation. The designer has got to love working with you in order to give his or her ultimate best. To stay true to his/her creative flow, there has to be creative compatibility between the designer and client. The client, likewise, has to feel comfortable working with the designer. The client has to feel he/she can trust the designer’s expertise and advice, while respecting and remaining consistent with everything the client desires to achieve.

Open Communication

When choosing a designer, make sure you feel that the lines of communication are open. That there is mutual respect. That things that need explaining are clear and to your satisfaction. That there is an understanding of the way each other works.

Never be afraid to say, “this isn’t working” when it’s not. Remain open to arriving at solutions that work for both client and designer. A designer may be awesome and talented, and perhaps even a creative genius! But respect that even so, there may be boundaries, limitations of medium, or even skill. A designer is human, too; but a good designer will always aim to exceed your expectations at every turn.

Mutual Appreciation

A good designer will value all of his/her clients regardless of budget or clout. Appreciating your designer’s value to your business goes a long way towards building a successful marketing campaign. It’s a two-way street, and both sides are equally responsible for a thriving relationship.


Brochure Website With Blog

Monika Siebert's website and blog

For business start ups and any small business, you can’t beat a brochure website with blog combination.

A brochure website is a very straightforward, “here I am, this is what I do” kind of deal. It usually only needs about 5 or 6 pages, roughly something like this:

  • Home/Welcome
  • About
  • Contact
  • Product
  • Service

It states the facts. It gives the potential customer a feel for what you’re all about. It will either inspire confidence and intrigue, or make people say, “nah…”.

I can’t stress enough how important it is for your website, however small or basic, to be rightly a reflection of you with full integrity and congruency. Absolutely, you want to put your best foot forward. But you must be realistic and show the truth of who you are if you want to retain the customer after their first contact with you. First impressions are important, and so are second impressions.

The brochure website is static. Once it’s up and running, it doesn’t have to change a whole lot. That’s where a blog fills the gap. In this day and age, people want to connect with people. They want useful tips, they want to get to know (and like) who they are doing business with. The blog is your chance to keep in touch with customers on a very real, down-to-earth level. They can give you direct feedback, and you will get an idea of where you stand. You can address issues as and when they are raised. You can provide customers with up-to-the-minute briefings on what’s new in your industry. A blog can make a real, palatable difference to your business relationships.

Your blog drives traffic to your website, and your website drives traffic to your blog. They work in tandem, and with the right SEO (search engine optimization) on both, you’ll raise your ranks in Google.

The brochure website along with a blog makes great sense. They are relatively inexpensive to set up and are manageable to maintain. They are a cost-effective essential for all businesses and well worth the investment.

%d bloggers like this: